{"id":8,"date":"2026-03-25T11:16:11","date_gmt":"2026-03-25T10:16:11","guid":{"rendered":"https:\/\/sales-playbooks.com\/blog\/?page_id=8"},"modified":"2026-03-28T22:54:10","modified_gmt":"2026-03-28T21:54:10","slug":"overview","status":"publish","type":"page","link":"https:\/\/de.sales-playbooks.com\/blog\/en\/overview\/","title":{"rendered":"Blog-Overview"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_0 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_0 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><h1 style=\"text-align: center;\"><strong><span style=\"color: #000000;\">The <\/span>\u00a0<span style=\"color: #047857;\">Sales Playbook<\/span> <span style=\"color: #000000;\">Blog<\/span><\/strong><\/h1>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_1 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_1 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\">Strategies, frameworks, and practical expertise around sales playbooks, AI in sales, and scalable onboarding \u2014 grounded in real-world experience, for B2B teams that do not want to rely on gut feeling when selling.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_1 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_2 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_2 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_clickable et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_0 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sales-playbooks.com\/blog\/wp-content\/uploads\/2026\/03\/SaaS-Sales-Playbook_-Gespraechsleitfaden-Demo-Onboarding-fuer-Software-Vertrieb.png\" title=\"SaaS Sales Playbook_ Gespr\u00e4chsleitfaden, Demo &amp; Onboarding f\u00fcr Software-Vertrieb\" width=\"1200\" height=\"675\" srcset=\"https:\/\/sales-playbooks.com\/blog\/wp-content\/uploads\/2026\/03\/SaaS-Sales-Playbook_-Gespraechsleitfaden-Demo-Onboarding-fuer-Software-Vertrieb.png 1200w, https:\/\/sales-playbooks.com\/blog\/wp-content\/uploads\/2026\/03\/SaaS-Sales-Playbook_-Gespraechsleitfaden-Demo-Onboarding-fuer-Software-Vertrieb-980x551.png 980w, https:\/\/sales-playbooks.com\/blog\/wp-content\/uploads\/2026\/03\/SaaS-Sales-Playbook_-Gespraechsleitfaden-Demo-Onboarding-fuer-Software-Vertrieb-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" class=\"wp-image-147\" \/><\/span><\/div>\n\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><h2 class=\"entry-title\">SaaS Sales Playbook: Scripts, Demo &amp; Onboarding for Software Sales<\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_dark et_pb_module et_flex_module\" href=\"https:\/\/sales-playbooks.com\/blog\/2026\/03\/25\/sales-playbook-saas-3\/\">Read The Article<\/a><\/div>\n<\/div>\n\n<div class=\"et_pb_column_3 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_1 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sales-playbooks.com\/blog\/wp-content\/uploads\/2026\/03\/Sales-Playbook-fuer-Agenturen-Beratungsvertrieb-systematisieren.png\" title=\"Sales Playbook f\u00fcr Agenturen: Beratungsvertrieb systematisieren\" width=\"1200\" height=\"675\" srcset=\"https:\/\/sales-playbooks.com\/blog\/wp-content\/uploads\/2026\/03\/Sales-Playbook-fuer-Agenturen-Beratungsvertrieb-systematisieren.png 1200w, https:\/\/sales-playbooks.com\/blog\/wp-content\/uploads\/2026\/03\/Sales-Playbook-fuer-Agenturen-Beratungsvertrieb-systematisieren-980x551.png 980w, https:\/\/sales-playbooks.com\/blog\/wp-content\/uploads\/2026\/03\/Sales-Playbook-fuer-Agenturen-Beratungsvertrieb-systematisieren-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" class=\"wp-image-148\" \/><\/span><\/div>\n\n<div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><h2>\u00a0Sales Playbook for Agencies: How to Systematize <br \/>Consulting Sales<\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_1_wrapper\"><a class=\"et_pb_button_1 et_pb_button et_pb_bg_layout_dark et_pb_module et_flex_module\" href=\"https:\/\/sales-playbooks.com\/blog\/2026\/03\/25\/sales-playbook-agentur\/\">Read The Article<\/a><\/div>\n<\/div>\n\n<div class=\"et_pb_column_4 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_2 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sales-playbooks.com\/blog\/wp-content\/uploads\/2026\/03\/Sales-Playbook-erstellen-Komplette-Anleitung-fuer-B2B-Teams--scaled.png\" title=\"Sales Playbook erstellen: Komplette Anleitung f\u00fcr B2B-Teams\" width=\"2560\" height=\"1429\" srcset=\"https:\/\/sales-playbooks.com\/blog\/wp-content\/uploads\/2026\/03\/Sales-Playbook-erstellen-Komplette-Anleitung-fuer-B2B-Teams--scaled.png 2560w, https:\/\/sales-playbooks.com\/blog\/wp-content\/uploads\/2026\/03\/Sales-Playbook-erstellen-Komplette-Anleitung-fuer-B2B-Teams--1280x715.png 1280w, https:\/\/sales-playbooks.com\/blog\/wp-content\/uploads\/2026\/03\/Sales-Playbook-erstellen-Komplette-Anleitung-fuer-B2B-Teams--980x547.png 980w, https:\/\/sales-playbooks.com\/blog\/wp-content\/uploads\/2026\/03\/Sales-Playbook-erstellen-Komplette-Anleitung-fuer-B2B-Teams--480x268.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw\" class=\"wp-image-120\" \/><\/span><\/div>\n\n<div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><h2>\u00a0How to Create a Sales Playbook: Complete Guide for <br \/>B2B Teams [2026]<\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_2_wrapper\"><a class=\"et_pb_button_2 et_pb_button et_pb_bg_layout_dark et_pb_module et_flex_module\" href=\"https:\/\/sales-playbooks.com\/blog\/2026\/03\/25\/sales-playbook-erstellen\/\">Read The Article<\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_3 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_5 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_clickable et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_3 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sales-playbooks.com\/blog\/wp-content\/uploads\/2026\/03\/Was-ist-ein-Sales-Playbook_-Definition-Aufbau-Nutzen-fuer-den-Vertrieb.png\" title=\"Was ist ein Sales Playbook_ Definition, Aufbau &amp; Nutzen f\u00fcr den Vertrieb\" width=\"1200\" height=\"675\" srcset=\"https:\/\/sales-playbooks.com\/blog\/wp-content\/uploads\/2026\/03\/Was-ist-ein-Sales-Playbook_-Definition-Aufbau-Nutzen-fuer-den-Vertrieb.png 1200w, https:\/\/sales-playbooks.com\/blog\/wp-content\/uploads\/2026\/03\/Was-ist-ein-Sales-Playbook_-Definition-Aufbau-Nutzen-fuer-den-Vertrieb-980x551.png 980w, https:\/\/sales-playbooks.com\/blog\/wp-content\/uploads\/2026\/03\/Was-ist-ein-Sales-Playbook_-Definition-Aufbau-Nutzen-fuer-den-Vertrieb-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" class=\"wp-image-125\" \/><\/span><\/div>\n\n<div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><h2 class=\"entry-title\">\u00a0What Is a Sales Playbook? Definition, Structure &amp; Benefits <br \/>for Sales Teams<\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_3_wrapper\"><a class=\"et_pb_button_3 et_pb_button et_pb_bg_layout_dark et_pb_module et_flex_module\" href=\"\">Blog-Artikel lesen<\/a><\/div>\n<\/div>\n\n<div class=\"et_pb_column_6 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_clickable et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_4 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sales-playbooks.com\/blog\/wp-content\/uploads\/2026\/03\/Sales-Playbook-Vorlage-Kostenlose-Templates-fuer-SaaS.png\" title=\"Sales Playbook Vorlage - Kostenlose Templates f\u00fcr SaaS\" width=\"1200\" height=\"675\" srcset=\"https:\/\/sales-playbooks.com\/blog\/wp-content\/uploads\/2026\/03\/Sales-Playbook-Vorlage-Kostenlose-Templates-fuer-SaaS.png 1200w, https:\/\/sales-playbooks.com\/blog\/wp-content\/uploads\/2026\/03\/Sales-Playbook-Vorlage-Kostenlose-Templates-fuer-SaaS-980x551.png 980w, https:\/\/sales-playbooks.com\/blog\/wp-content\/uploads\/2026\/03\/Sales-Playbook-Vorlage-Kostenlose-Templates-fuer-SaaS-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" class=\"wp-image-127\" \/><\/span><\/div>\n\n<div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><h2 class=\"entry-title\">Sales Playbook Template: Free Templates for SaaS, Agency &amp; Manufacturing<\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_4_wrapper\"><a class=\"et_pb_button_4 et_pb_button et_pb_bg_layout_dark et_pb_module et_flex_module\" href=\"\">Blog-Artikel lesen<\/a><\/div>\n<\/div>\n\n<div class=\"et_pb_column_7 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_clickable et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_5 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sales-playbooks.com\/blog\/wp-content\/uploads\/2026\/03\/B2B-Sales-Playbook_-Warum-jedes-Vertriebsteam-ab-10-Leuten-eines-braucht.png\" title=\"B2B Sales Playbook_ Warum jedes Vertriebsteam ab 10 Leuten eines braucht\" width=\"1200\" height=\"675\" srcset=\"https:\/\/sales-playbooks.com\/blog\/wp-content\/uploads\/2026\/03\/B2B-Sales-Playbook_-Warum-jedes-Vertriebsteam-ab-10-Leuten-eines-braucht.png 1200w, https:\/\/sales-playbooks.com\/blog\/wp-content\/uploads\/2026\/03\/B2B-Sales-Playbook_-Warum-jedes-Vertriebsteam-ab-10-Leuten-eines-braucht-980x551.png 980w, https:\/\/sales-playbooks.com\/blog\/wp-content\/uploads\/2026\/03\/B2B-Sales-Playbook_-Warum-jedes-Vertriebsteam-ab-10-Leuten-eines-braucht-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" class=\"wp-image-142\" \/><\/span><\/div>\n\n<div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><h2 class=\"entry-title\">\u00a0B2B Sales Playbook: Why Every Sales Team of 10+ Needs One<\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_5_wrapper\"><a class=\"et_pb_button_5 et_pb_button et_pb_bg_layout_dark et_pb_module et_flex_module\" href=\"\">Blog-Artikel lesen<\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_4 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_8 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_clickable et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_6 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sales-playbooks.com\/blog\/wp-content\/uploads\/2026\/03\/7-Sales-Playbook-Beispiele-fuer-B2B-Unternehmen-.png\" title=\"7 Sales Playbook Beispiele f\u00fcr B2B-Unternehmen\" width=\"1200\" height=\"675\" srcset=\"https:\/\/sales-playbooks.com\/blog\/wp-content\/uploads\/2026\/03\/7-Sales-Playbook-Beispiele-fuer-B2B-Unternehmen-.png 1200w, https:\/\/sales-playbooks.com\/blog\/wp-content\/uploads\/2026\/03\/7-Sales-Playbook-Beispiele-fuer-B2B-Unternehmen--980x551.png 980w, https:\/\/sales-playbooks.com\/blog\/wp-content\/uploads\/2026\/03\/7-Sales-Playbook-Beispiele-fuer-B2B-Unternehmen--480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" class=\"wp-image-129\" \/><\/span><\/div>\n\n<div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><h2 class=\"entry-title\"><a href=\"https:\/\/sales-playbooks.com\/blog\/2026\/03\/25\/sales-playbook-beispiele\/\">7 Sales Playbook Beispiele f\u00fcr <br \/>B2B-Unternehmen <br \/>(mit Download)<\/a><\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_6_wrapper\"><a class=\"et_pb_button_6 et_pb_button et_pb_bg_layout_dark et_pb_module et_flex_module\" href=\"https:\/\/sales-playbooks.com\/blog\/2026\/03\/25\/sales-playbook-beispiele\/\">Blog-Artikel lesen<\/a><\/div>\n<\/div>\n\n<div class=\"et_pb_column_9 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_7 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sales-playbooks.com\/blog\/wp-content\/uploads\/2026\/03\/Sales-Playbook_-Berater-beauftragen-oder-selber-erstellen_-Ehrlicher-Vergleich-1.png\" title=\"Sales Playbook_ Berater beauftragen oder selber erstellen_ Ehrlicher Vergleich\" width=\"1200\" height=\"675\" srcset=\"https:\/\/sales-playbooks.com\/blog\/wp-content\/uploads\/2026\/03\/Sales-Playbook_-Berater-beauftragen-oder-selber-erstellen_-Ehrlicher-Vergleich-1.png 1200w, https:\/\/sales-playbooks.com\/blog\/wp-content\/uploads\/2026\/03\/Sales-Playbook_-Berater-beauftragen-oder-selber-erstellen_-Ehrlicher-Vergleich-1-980x551.png 980w, https:\/\/sales-playbooks.com\/blog\/wp-content\/uploads\/2026\/03\/Sales-Playbook_-Berater-beauftragen-oder-selber-erstellen_-Ehrlicher-Vergleich-1-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" class=\"wp-image-157\" \/><\/span><\/div>\n\n<div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><h2 class=\"entry-title\"><a href=\"https:\/\/sales-playbooks.com\/blog\/2026\/03\/25\/sales-playbook-berater-vs-selbst\/\">Sales Playbook: Berater beauftragen oder selber erstellen? Ehrlicher Vergleich<\/a><\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_7_wrapper\"><a class=\"et_pb_button_7 et_pb_button et_pb_bg_layout_dark et_pb_module et_flex_module\" href=\"\">Blog-Artikel lesen<\/a><\/div>\n<\/div>\n\n<div class=\"et_pb_column_10 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_8 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sales-playbooks.com\/blog\/wp-content\/uploads\/2026\/03\/B2B-Sales-Playbook_-Warum-jedes-Vertriebsteam-ab-10-Leuten-eines-braucht.png\" title=\"B2B Sales Playbook_ Warum jedes Vertriebsteam ab 10 Leuten eines braucht\" width=\"1200\" height=\"675\" srcset=\"https:\/\/sales-playbooks.com\/blog\/wp-content\/uploads\/2026\/03\/B2B-Sales-Playbook_-Warum-jedes-Vertriebsteam-ab-10-Leuten-eines-braucht.png 1200w, https:\/\/sales-playbooks.com\/blog\/wp-content\/uploads\/2026\/03\/B2B-Sales-Playbook_-Warum-jedes-Vertriebsteam-ab-10-Leuten-eines-braucht-980x551.png 980w, https:\/\/sales-playbooks.com\/blog\/wp-content\/uploads\/2026\/03\/B2B-Sales-Playbook_-Warum-jedes-Vertriebsteam-ab-10-Leuten-eines-braucht-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" class=\"wp-image-142\" \/><\/span><\/div>\n\n<div class=\"et_pb_text_10 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><h2 class=\"entry-title\"><a href=\"https:\/\/sales-playbooks.com\/blog\/2026\/03\/25\/sales-playbook-b2b\/\">B2B Sales Playbook: Warum jedes Vertriebsteam ab 10 Leuten eines braucht<\/a><\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_8_wrapper\"><a class=\"et_pb_button_8 et_pb_button et_pb_bg_layout_dark et_pb_module et_flex_module\" href=\"\">Blog-Artikel lesen<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_2 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_5 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_11 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_9_wrapper\"><a class=\"et_pb_button_9 et_pb_button et_pb_bg_layout_dark et_pb_module et_flex_module\" href=\"\">Weitere Artikel lesen ...<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/de.sales-playbooks.com\/blog\/wp-json\/wp\/v2\/pages\/8","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/de.sales-playbooks.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/de.sales-playbooks.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/de.sales-playbooks.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/de.sales-playbooks.com\/blog\/wp-json\/wp\/v2\/comments?post=8"}],"version-history":[{"count":40,"href":"https:\/\/de.sales-playbooks.com\/blog\/wp-json\/wp\/v2\/pages\/8\/revisions"}],"predecessor-version":[{"id":331,"href":"https:\/\/de.sales-playbooks.com\/blog\/wp-json\/wp\/v2\/pages\/8\/revisions\/331"}],"wp:attachment":[{"href":"https:\/\/de.sales-playbooks.com\/blog\/wp-json\/wp\/v2\/media?parent=8"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}